Zscaler adds agentic AI to its Partner Demand Center

Zscaler has added agentic AI features to its Partner Demand Center, the co-marketing platform it runs for channel partners. The company said the update lets partners build a complete, localised co-branded campaign in under two minutes.

Two tools are included: AskIQ, which finds campaigns and drafts localised email and social content in more than 34 languages, and Sparkle, which customises marketing assets without design experience. Zscaler also refreshed the platform’s navigation based on partner feedback.

The launch campaign covers AI Security, aimed at helping customers adopt AI technologies securely. The first five partners to run that campaign through the platform will receive a free AI note taker.